In today's highly competitive business environment, the success of any business depends to a large extent on the efficiency of the supply chain. Competition has moved beyond firm-to-firm rivalry to rivalry between supply chains. Managers in many industries now realize that actions taken by one member of the supply chain can influence the profitability of all others in the supply chain. Companies like Wal-Mart are trying to squeeze more costs out of their supply chain to offer everyday cheaper price to the customers. On the other hand, more and more companies are focusing on their core competencies while outsourcing the rest. But without efficient and effective supply chain, companies cannot benefit from outsourcing.
Supply chain is defined by The Council of Logistics Management as "the process of planning, implementing camiseta silva manchester city and controlling the efficient, cost-effective flow of raw materials, in-process inventory, finished goods and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements." However, a company's supply chain is not limited to delivering products to the end-consumers. What about the defective products that are returned by the consumers back to the company?
Necessity of Reverse Supply Chain
The foremost reason behind companies giving importance to reverse supply chain is that it reduces operating costs by reusing products or camiseta silva manchester city components. For example, previously, Estee Lauder Companies Inc., used to dump nearly $60 mn worth of its products into landfills every year. However, after setting up reverse supply
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